Developer Relations

What is Developer Relations?

Developer relations (often called dev rel or devrel) is a term used in the software industry to refer to the activities and programs that are intended to build relationships between a company and its developer community. 

These activities can take many forms, but often include such things as providing support and documentation, developing and managing developer programs, and engaging in community outreach. 

The primary goals of developer relations are to foster a strong relationship between the company and its developer community and to help developers be more successful in using the company’s products and services. This can help to increase customer satisfaction, loyalty, and advocacy, and can ultimately lead to more sales and revenue.

What is the role of developer relations?

In the tech industry, the role of developer relations is to build relationships with developers and foster a community around a company’s products or services. The ultimate goal is to increase the adoption and usage of the company’s offerings.

Developer relations is a relatively new field, and as such, there is still much debate around what the role actually entails. There is no one-size-fits-all definition, as the scope of developer relations activities can vary depending on the company and the products or services they offer.

At its core, developer relations is all about building and maintaining relationships with developers. This can be done in a number of ways, such as through online forums and social media, attending conferences and meetups, or hosting hackathons and meetups.

The common roles of dev rel are – 

Developer Advocate

A developer advocate is someone who speaks on behalf of a company to developers. They are usually responsible for evangelizing the company’s products and services and helping developers to be successful with them.

Developer advocates often have a deep technical understanding of the products and services they are advocating and are able to communicate this to developers in a way that is both relatable and helpful. They are also usually very active in the developer community and are always looking for ways to help developers be more successful.

Developer Evangelist 

A developer evangelist is a technical evangelist or developer advocate who helps developers use a company’s products or services. A developer evangelist often works with the company’s product or engineering team to promote new features or integrations. He or she also works with developers who are building applications on the company’s platform.

A developer evangelist is responsible for spreading the word about the company’s products and services to developers and potential customers. He or she does this by writing blog posts, giving talks at conferences, and creating online video content. A developer evangelist is a technical expert and a good communicator. He or she is passionate about the company’s products and mission.

Developer Experience 

Developer experience is a term used to describe the way developers interact with software, tools, and other products. The goal of developer experience is to make developers more productive and efficient when using these products. In recent years, there has been a growing focus on developer experience, as companies strive to create better products and services for their customers.

Developer Marketing

The term “developer marketing” has become increasingly popular in recent years, as the tech industry has grown and the need for developers has increased. 

But what is developer marketing, and how can it help your business?

Developer marketing is the process of creating and executing a marketing strategy that is designed to reach and engage developers. This can be done through a variety of channels, including online, offline, and through events and conferences.

Developer marketing is an important part of any tech company’s growth strategy, as it can help you attract the best talent and reach new markets. 


In summary, Developer Relations is a network of relationships between software organizations and the developers who build their products. Each developer relations professional has a wide range of responsibilities including building relationships with developers, providing support and engineering assistance, promoting the software, marketing the software, providing the company with feedback, and helping the company deliver a better product.

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