headless-wordpress-themes

SEO Performance for Headless WordPress Static Website

Understanding Static Website

A static website is a collection of objects such as text, pictures, and multimedia components that include headless WordPress HTML-formatted information and are kept on a web server. When a visitor types in the URL of a static site, the browser requests the content from the server. 

The received content is subsequently processed in order to present it as a visually appealing website in the browser window. Both static and dynamic websites function in a similar way. However, the most significant distinction is that a static page is a single page that includes all information, whereas a dynamic page is an assembly of several single pages.

Features of a Static Site

  • A static site is primarily used to transmit fixed information from a web server to a client computer’s browser.
  •  Every time a visitor loads the website, they will see the same content.
  • Static web pages are often built with HyperText Markup Language (HTML), although not all HTML pages must be static. When a browser is launched, a JavaScript code embedded in an HTML page will still appear as an HTML page with the.html suffix.
  • When a visitor types a URL into a computer’s web browser, the browser makes an HTTP request to the server. The web server simply delivers an HTTP response to indicate if the requested URL is available. The client will receive the content of the requested URL as part of the response. In general, a static web page’s web server does not conduct any code processing. The image below shows a graphic depiction of a browser showing static webpage content.
  • Static sites are better for providing fixed material that doesn’t change over time or doesn’t need to be updated often.
  • The content of a static site is typically created and updated by the site owner.

Role of headless WordPress in Performance

Nobody enjoys staring at a blank screen for longer than 3 seconds. As a result, websites that take longer to load have greater bounce rates, shorter average time on page, and have been found to have a negative impact on conversions.

What is included in SEO performance?

Because a conventional CMS is tightly linked with your domain and has complete control over how content is presented, utilizing a platform like WordPress or Drupal allows you to quickly add page titles, descriptions, and other Meta tags. Because of its cross-platform versatility, a Headless CMS like Graph-CMS has no control over how your content is displayed, thus this feature must be handled differently.

To deal with metadata, structured content, breadcrumbs, custom taxonomies, caching, security, and content optimization, to name a few factors, users rely heavily on multiple combinations of plugins, whereas a Headless CMS empowers teams to configure all of these factors in the way that works best for them, and has granular control over what content goes where.

Even if they don’t search results, the concepts of SEO, or a loose translation of them, apply to the devices we interact with. When asked, “Alexa, where can I get a red dress?” the structure and SEO best practices of a web page offering gowns might qualify its content for an Alexa answer. The same concepts apply to news applications that wish to provide headlines and blurbs to wearables such as the Apple Watch or Fitbit in a native format, using a Headless CMS for smartwatches.

With all of these additional layers of complexity putting pressure on the need to generate high-quality, relevant content, using a Headless CMS to follow SEO best practices becomes increasingly important.

Speed

Headless WordPress websites are faster with 10x speed, wherein your website load time is less than 3 seconds making it blazing fast and highly secure. Every user needs a faster website so that he doesn’t have to waste time seeing the content and image loading for minutes.

Core web vital Metrics

Core Web Vitals are a collection of three particular web vitals that Google believes may be used to assess a web page’s user experience. They are the metrics that the website owner should monitor and, if necessary, enhance. Each of the Core Web Vitals’ three components reflects a different part of the user experience.

Google is constantly striving to provide consumers with better results, and it has been testing several criteria that may be used to assess the customer experience on a website. It’s a never-ending process. For the time being, Google is concentrating on three areas of user experience: loading, interaction, and visual consistency.

Security

Hackers can no longer access the backend using headless WordPress themes. Decoupling the backend using headless technology essentially hides the backend from the public, making the WordPress site much safer.

Site Structure

The way you organize the material on your website is referred to as site structure. A website often comprises articles and pages with material on a number of – connected – themes. The structure of a website determines how the material is organized, connected, and presented to visitors. Users will be able to navigate their way through your website more simply, and Google will be able to index your URLs better if you arrange it correctly. Internal links, navigation, and breadcrumbs are all techniques for structuring your site, as are taxonomies like categories and tags.

The structure of your site will provide Google hints as to where to go for the most important information. The structure of your site impacts whether or not a search engine can grasp what it’s about and what you’re offering.

Using a machine called Google-bot, Google scans web pages by following internal and external links. Google establishes the relationship between the various pages by following those links. The structure of your website serves as a reference for Google and is thus quite important.

Scalability

Because of its scalability, more businesses are adopting the Static WordPress strategy.

Because the information is sent via API requests, you can rapidly scale things up without causing any major downtime for your consumers. Your content database can expand, and because you’re now API-first, you can simply interface with practically any other technology to suit your new business requirements.

Enhanced user experience

You can optimize your content for numerous touchpoints such as smartwatches, voice-activated assistants (such as Alexa and Echo), and even VR devices like Oculus with a headless CMS and an effective API. All types of SEO will benefit from improving user experience since it will boost conversion rates and return on investment.

Mobile Responsive

With mobile devices accounting for more than half of all searches, businesses can no longer afford to optimize their content just for desktop visitors. Avoid utilizing Flash when optimizing mobile experiences since it may not be present on the user’s phone. Most mobile devices couldn’t handle all three aspects in the past, so developers had to choose between blocking one or all three. However, this is no longer a concern. To evaluate if you have a responsive site or a separate mobile offering, the Google-bot now needs to view all aspects of your mobile site.