Website user experience (UX) design is a popular business buzzword these days. It denotes how the users feel while interacting with a website. Now, inspiring user trust is crucial in UX design should you seek to drive conversions.
Amidst all the modern UX elements, it’s natural to get overwhelmed and lose track. Today, we will take a deeper dive into the elements you should integrate into a website to inspire confidence among the visitors.
Ways to Build User Trust in UX Design
One of the significant principles of website design is the aesthetic-usability effect. Let us introduce you to the same. Users are found to be more tolerant of minor usability issues once they find an interface to be visually appealing. In other words, users have a positive emotional response to a beautiful visual design. As you can imagine, evoking this positive approach is the first step to earn trust.
This effect is a major reason why a superb user experience is not only about a functional UI. An attractive interface coupled with high functionality cracks the deal.
If you trace the progress of website design trends through the last 15 years, you will observe one thing: how the UX design becomes more about the users and less about your business. It means that your website should show the users what they want to see.
Social proof is one such element. When the visitors land on your website, they want some factual details to verify your quality. A social proof delivers just that. Feature which companies you have worked for, how was your clients’ experience, etc.
A survey by BigCommerce underlines that 72% of the customers maintain that positive testimonials and reviews increase their trust in a business.
Security Certificate & Trust Badges
Today’s users are concerned about cybersecurity. If your site doesn’t showcase security certificate and trust badges, the users may not interact with your business and simply bounce.
The professionals at any reputed website design company recommend obtaining an SSL certificate. If your website doesn’t comply with the security protocol, the URL bar will feature a red warning symbol and a “not secured” message.
You should also feature some of the globally popular trust and security seals as follow:
- D&B D-U-N-S registered seal uplifts business transparency and credibility, and in turn, helps to drive more conversions.
- Norton, McAfee, or Sucuri badges denote that your site is protected and there’s no malware or Trojan threat.
- Third-party endorsement badges like Google Customer Review and Better Business Bureau Accredited Business badges signal that your business is trustworthy and it operates with integrity and excellence.
Details of Your Business
What is the mission and vision of your business? Which service do you provide? How is your business different from your competitors? For how long are you operating in the industry? What is your expertise?
Discuss all these in the website content. Use short paragraphs, multiple subheads, and bullet points to inform as much information as possible. You can also make use of videos and infographics so that the users can consume lots of information within a short time.
The more people know about your business, the more they can rely on you. Thus, it will create a sense of transparency.
Validate the Users’ Actions
If you don’t want to frustrate the users, we recommend you celebrate their actions. It’s not enough to guide them towards each step, but you should also validate their action when the step is complete.
For instance, MailChimp shows a high-five screen when the user sends out their first email campaign. Similarly, you can show a thank you screen, a thumbs up, or a check mark when the users accomplish something. They may register to your newsletter, download an eBook, or perform any other activity.
Celebrating their accomplishment will immediately bring them closer and it positively impacts your credibility.
Introduce Your Team & Previous Works
As we already mentioned, the closer you bring your audience, the more confident they become. Instead of using stock photos, showcase real images of your team and office space. This will offer a glimpse into the behind the brand story and create a sense of reliability.
Further, the portfolio plays a crucial role in driving user trust. Showcase your previous works and accomplishments to encourage people to engage your service.
Ensure to feature your contact information on the website and allow people to get in touch with you instantly. This is the key to earn users’ trust. It’s better to feature the contact information on the header or footer sections of the website. The experts of website design services also suggest dedicating a contact page that includes the email address, phone number, and location (with an integrated map) of your office (if any).
You can also integrate a chatbot or live chat button to help your customers find the answers to their queries immediately.
Last but not least, don’t waste your effort in building user trust by featuring too many pop-ups and flashy banners. These often pose to be marketing gimmicks and frustrate the visitors. Don’t block the users’ view or affect readability with too many pop-ups.
As you can understand, building user trust is all about enhancing the user experience. Put yourself in your customers’ shoes and you can understand what it takes to create a reliable Website UX design on your site. The above-mentioned tips will come in handy and direct you the right way. Try these and thank us later!
Also Read: Top Web Design & Web Development Company