We’ve all been there: you want to send a quick email, but it feels like a huge effort. The blank canvas is overwhelming, and your brain starts going into overdrive trying to figure out what to say Email Unsubscribe Rate.
That’s especially true if this isn’t an email you send every day – perhaps it’s a one-off “special event” email for someone’s birthday, or an announcement about the company moving offices temporarily for a week. In these cases, writing that short update can be really difficult.
But with just a little bit of time up front, you can avoid most of that stress by planning your message first and keeping your focus on the parts of the email that will make people click “unsubscribe.”
Here are 10 actionable tips to reduce your email unsubscribe rate:
1. Ask yourself why you want someone to click ‘unsubscribe’ – and stop doing that!
This is the most important step of all, because if you don’t do it, nothing else matters. So let’s start with a pop-quiz: why did you create this email in the first place?
If your answer is something like “to send people information about my company,” then I’m sorry for what I’m about to say… but STOP NOW . You just crossed over into spam territory. Think instead about whether there’s some way you can communicate that information without sending an email at all. For example, if your company is hosting an event, then you could mention that freely on your blog. Would that communicate the information?
If not: if you want to email people, and they need to click “unsubscribe,” ask yourself why some of the recipients might want to do so . You can use tools like MailChimp or HubSpot’s chatbot builder for this part of the process. Make a list of reasons someone might want to unsubscribe from your newsletter, and then reduce it down to one or two that are most likely. And then STOP . You’ve done enough work already… Now it’s time for the fun bit!
2. Start with an engaging subject line
When writing a birthday email, ensure the recipient knows that it’s their birthday – even better, tell them what day they were born on (most people don’t know this), and why that makes them awesome.
What about if it’s an anniversary email? Make sure you mention the specific anniversary (e.g., “the 10th Anniversary of You Working Here”), and make it clear how long someone has been working with you. Why is that important? Because everyone loves a good celebration! And we’re all suckers for time passing slowly . As mentioned by ghostwriting expert’s team It feels like just yesterday that we started our current job or relationship, but here we are: another year down the line!
Even if your email isn’t specifically to celebrate something , starting with something as simple as “Hello!” can be a good ice-breaker.
3. Make the email short , and provide a compelling image right away
It’s tempting to try and pack everything in, but don’t! Most people aren’t going to read your whole email anyway… they’ll skim it looking for something attractive or interesting . You know when you get an email from someone you don’t know, and the first thing you do is look at the picture in their signature? That’s where people start when reading your message too. If you can make that image really pop, then it will help draw everyone in – even if they’re just skimming over the details.
How long should the actual text of your email be? This very much depends on who your audience is, so let’s talk more about that later. But for the moment, assume each line of text should have no more than six or seven words .
4. Don’t send your email on a Friday afternoon
If you want to reduce your Email Unsubscribe Rate then don’t try and do it at 5pm on a Friday! Unless your audience is all office workers in the USA, most people are unlikely to see your email until Monday morning. So instead, plan ahead , and schedule it to be sent out during working hours (Monday – Friday). It will still hit inboxes at the weekend; this is just less likely to make people mad.
5. Don’t attach any files !!!
You can put up to five images in an email, so feel free to use them . But don’t attach any other files. If people want to see whatever it is you’re referring to, they can just go online and look for it themselves.
6. Assume everyone hates receiving your email
That sounds harsh , but let me explain… Does someone receiving your email automatically mean that they LIKE it? Maybe – but maybe not! So do yourself a favor and assume that you need to work really hard for their attention. And then give them enough reasons (in the email itself) for why they should even bother reading what you say! Everyone wants to feel good about themselves; make sure your recipient knows how awesome they are, and how much better their life will become once they’ve read your message!
7. Don’t say anything that might hurt someone’s feelings
Writing to large groups of people is hard , yet most of us are tempted to do it anyway, often with no experience. But if you don’t have a lot of experience, the best thing you can do is be cautious . This means avoiding sensitive topics – including politics or religion – unless you know for certain that everyone is OK with them being discussed.
8. Be formal !!!
Everyone loves a good bit of formality ; it makes the person feel important, and sometimes even gets them looking up words they don’t understand in their dictionary app (the one most people have on their phone ). If you want to be extra nice, try and find out a little about each person before you send your email . Or even just mention the fact that you looked up their details on the company directory!
9. Start a conversation
If someone is going to bother reading an email from a stranger , then they should feel like it’s part of a conversation they’re already having – not as if someone is trying to sell them something. So one way to reduce your Email Unsubscribe Rate is to start off by writing “I was talking to one of your colleagues the other day” or “A customer told me this great story recently”. You can even reference some kind of popular topic in the news ! But make sure none of what you say will come across as offensive – if people feel uncomfortable with what you’re saying, then that’s when they unsubscribe.
10. Help the email to travel
Did you know that if your message contains a link , it automatically becomes more likely to be forwarded ? It makes complete sense; instead of having to type out the entire address, all someone has to do is copy and paste it . So next time you need to share a link (which should be often), make sure it’s super-easy for others to use! Who knows? Maybe one day your message will end up in someone else’s inbox 😉